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Mason Tillman Associates is a certified African American woman-owned public policy consulting and social marketing firm. Established in 1978, Mason Tillman has designed and managed research projects, implemented public policies, and conducted social marketing campaigns. Our programs have supported socially-responsible public and corporate initiatives. Our unparalleled research expertise is grounded in computer applications that support quantitative and qualitative methodologies. Drawing upon decades of experience, Mason Tillman delivers pragmatic, impactful, and effective programs to government and corporate clients. >>Read More
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Social Marketing |
Disparity Studies |
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How do you get someone to stop smoking? Or stop polluting the environment? Social marketing is the art and science of behavior change. Instead of selling a product, we are breaking habits or encouraging new ones. Successful social marketing encourages behavior change by understanding the audience’s wants and needs and communicating the personal benefits of a new behavior. Our approach to social marketing includes formative research, followed by the development of a campaign roadmap that carefully describes our target audiences and includes the strategies, tactics, and tools employed to evaluate the campaign success along the way. Our social marketing campaigns are executed in a pragmatic and controlled manner, ensuring that the client is always well informed, and the project is achieving all pre-established milestones. |
We specialize in assisting public agencies and corporations to increase their utilization of qualified small, minority, and woman-owned business enterprises in their public works and employment programs. Disparity studies of procurement analyze the contracting practices of governments and corporations to determine the level of utilization of minority and woman-owned businesses when compared to their availability. These studies are based on statistical, legal, historical, and economic data, as well as interviews with business owners. Since 1990, Mason Tillman has conducted more than one hundred disparity studies without a legal challenge to a single program. |
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